Food waste is a prevalent issue in Hong Kong with an astonishing figure of 3000 tonnes of food waste being disposed daily at the near-capacity landfills. In order to tackle this problem from its root, Reconnect develops students’ understanding of food loss minimisation at a pre-consumer level, by encouraging them to develop a habit of taking food inventory and food donation.
To do so, we ran a behavioural challenge program taking a course of 21 day at our partnership schools which is designed to instill good environmental habits pertaining to taking inventory of food items at home . A fun online game was developed for the students to donate food online to save the animal characters in the game. The online program scored the performances of the students as a measure of their effort. Concurrently, the students who signed the charter to donate food items online were encouraged to commit to their chartered statement. Over 450 primary students joined the program and as a result of this behavioural changing program, 56 students donated non-perishable items such as can food/packaged food. The collected non-perishable food items were sent to charitable organisations such as Tuen Mun District Women’s Association. A ceremony was held to reward the students who performed well in the online game and also shared their surplus resources. Great success was ascertained through this program as the program provided a platform for the students to donate food items which otherwise would have been sent to the landfill.